Chanel Appoints Virginie Viard as Karl Lagerfeld's Successor
By Designergu | 28 February 2019 | 791 views | 0 Comments
According to W Magazine,Chanel has named Virginie Viard, Karl Lagerfeld's closest collaborator for more than 30 years, as its new creative director,the French fashion house said in a statement following the death of the legendary designer.
Virginie Viard,who has been called“Karl’s secret weapon,” joined Chanel as an intern in haute-couture embroidery in 1987, four years after Lagerfeld became creative director of the brand. (She was recommended for the job by a chamberlain of Prince Rainier of Monaco.) After working together at Chanel, Viard joined Lagerfeld at Chloé in 1992 — where he was also the head designer — and worked there for five years before returning to Chanel and working her way up to become director of the company's fashion design studio.
Although Karl Lagerfeld has died,the story of Chanel is going. In order to continue the style of Karl, Chanel chose to choose the successor from within the brand. Bruno Pavlovsky, president of Chanel Global Boutique, also stated his position: "The greatest tribute we can pay today is to continue to follow the path he traced by-to quote Karl-'continuing to embrace the present and invent the future."
Under the leadership of Virginie Viard, how will CHANNEL's team go forward, and whether the legacy of Gabrielle Chanel and Karl Lagerfeld could live on, let us wait and see.
Virginie Viard,who has been called“Karl’s secret weapon,” joined Chanel as an intern in haute-couture embroidery in 1987, four years after Lagerfeld became creative director of the brand. (She was recommended for the job by a chamberlain of Prince Rainier of Monaco.) After working together at Chanel, Viard joined Lagerfeld at Chloé in 1992 — where he was also the head designer — and worked there for five years before returning to Chanel and working her way up to become director of the company's fashion design studio.
Although Karl Lagerfeld has died,the story of Chanel is going. In order to continue the style of Karl, Chanel chose to choose the successor from within the brand. Bruno Pavlovsky, president of Chanel Global Boutique, also stated his position: "The greatest tribute we can pay today is to continue to follow the path he traced by-to quote Karl-'continuing to embrace the present and invent the future."
Under the leadership of Virginie Viard, how will CHANNEL's team go forward, and whether the legacy of Gabrielle Chanel and Karl Lagerfeld could live on, let us wait and see.
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